- Learning about business can be daunting, butThe Business Book makes it easier than ever by giving you all the big ideas simply explained.
- Simple explanations and stylish infographics open up the business world to even the complete novice.
- The Business Bookis the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models.
- 100 key quotations introduce you to the work of great commercial thinkers, leaders and gurus from Henry Ford to Steve Jobs and to topics spanning from start-ups to ethics.
- Whether you are a would-be entrepreneur or just have an interest in business, The Business Book is an all-in-one guide to business management, theory and strategy.